Posted by Scott Bywater in marketing Jan 27th, 2018

I’ve had a couple of conversations this week, with likeminded people in marketing, and
here’s the one thing they all had in common.

They’ve had challenges. Lots of them.

One of the guys is based in the US. He had a company cruising along several years ago…

Google Ads going to a page.
The page converting.

And then, Google said: we don’t like your ads.

His business halved overnight. Overnight.

Then the cost of the ads in other areas he was advertising kept going up, up, up… and
all of a sudden that successful business is in trouble.

Another guy I know is in real estate. Smart guy. He’s done well. But now, with the market
shifts, it’s harder to sell property.

He’s working like a dog. It’s harder to sell stuff.

This is business.

It’s not… hey, let’s write a 10 year plan and everything will go according to plan.

It’s hey, let’s try a lot of things, understanding that if one thing kicks it out of the park, it
Is well worth many failures. I.e. if each mistake costs you $1000 but a win makes you $1,000 and you make 99 mistakes… you’re still well in front.

But just realise… that win will not be a win forever.

Particularly these days with so much disruption.

Things will change, and you’ll have to adapt, adapt, adapt…

To stay ahead of the curve.

No matter what any guru tells you.

It’s not a straight road.

It’s messy. It’s nasty. But I personally wouldn’t have it any other way.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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