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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Jul 20th, 2017 | No Comments »

The more frequent your contact with your customers, the more sales you’ll make. It’s really quite simple. Ikea understands this, and there’s a story in the book Thinker toys which demonstrates this perfectly. Christmas trees in New York cost $50. IKEA rented them out for $10 instead. Why? Think about it. It drove thousands of […]

Posted by Scott Bywater in marketing, Psychology Jul 19th, 2017 | No Comments »

I’ve met many successful entrepreneurs over the years, and every one I can remember didn’t start out with a 20 year plan. They tried something. They tinkered. And they worked things out as they went along. Then because they tried so many things, through the law of averages… THEY GOT LUCKY! In just the same […]

Posted by Scott Bywater in marketing Jul 14th, 2017 | No Comments »

I’ve been reading this book recently called the Luck Factor by Max Gunther. It basically looks at all the things which create good luck vs. bad luck. There’s 5 things he refers to, and one of them is murphy’s law. That’s right… You should always think: “whatever can go wrong, will go wrong.” And plan […]

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