Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
Ok, so this was a couple of years ago… My son and I just finished a day at Universal Studios when we jumped into the car with an Uber Driver. We starts some small talk as you do, and he begins talking about his son… Then it gets interesting. He says: my wife wants my […]
When I was in my late teens, I got a job at a major recruitment company. And there was something interesting happening at the time: In every single industry, the client was the king. If you got the client, you could get the candidates. Except one industry: Information technology. If you were even half-good at […]
I started watching the Big Short the other day, it’s a movie about a trader who goes against what everyone believes at the time… And cleans up in a BIG way when the housing crisis strikes. That’s right, he bet against what 99.9% of the population believed, and he won. And that brings me to […]