Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
I was on the phone the other day with a client who was pondering what marketing really is… I said… “Ha ha, most marketers don’t know what marketing is” I mean think about it, it covers so many things… CRM Sales Lead Scoring Google Adwords Facebook Ads Conversion Rate Optimisation Copywriting Customer Service Lead Generation […]
Want to know something about how Facebook started, and what gave them traction? Well, early on their team worked out if a Facebook user generated 7 friends in 10 days, they were far more likely to stick with the program. As a result, they made this a core focus. How about you? What’s yours? If […]
The other day I talked about the concept of optionality, and the fact not everything works the first time. If you want any proof of that, read a startup book. The other day I stumbled onto the book, The Startup J-Curve and he was referring to the fact virtually all start ups (and a new […]