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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Feb 15th, 2018 | No Comments »

Last week I was chatting with a prospect where I lost the job. I don’t know about you, but I hate losing projects. I used to just shrug and think “oh, well” But I’ve learnt about the true power in getting this information. So when I spoke with this prospect the other day, I asked… […]

Posted by Scott Bywater in marketing Feb 12th, 2018 | No Comments »

I got this question the other day… So what’s the best way to approach lead generation in 2018? But it’s the wrong question. Seriously… How you approach lead generation depends on your objectives. It’s not like you should say should I use Facebook, should I use Google, should I use Snapchat, should I use direct […]

Posted by Scott Bywater in marketing Feb 5th, 2018 | No Comments »

Years ago, I helped build a sales funnel which generated $100,000 a week. How did we do it? In reality, it was all about tinkering. You could compare it with trying to create a cake without a recipe. You try it with butter, milk, honey and chocolate. It tastes terrible (no leads). So then you […]

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