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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Apr 19th, 2018 | No Comments »

Most people in business think bottom up. They think of the tactics, how do I get business today. But a better way to think, I am finding, is to think from top down. What is the END I want to achieve. Start from there. Then look at the size of the industry you are targeting, […]

Posted by Scott Bywater in marketing Apr 18th, 2018 | No Comments »

It’s one thing to get a lead, but it’s something different altogether to get a qualified lead… right? But how do you tell the difference between the two? Well, there’s a simple metaphor I came across in a course I was doing on the weekend called BANT. It stands for: Budget: do they have the […]

Posted by Scott Bywater in Content Marketing, marketing Apr 14th, 2018 | No Comments »

I was chatting with a potential client the other day, they get thousands of visitors to their web site… And their content was all immediately downloadable. I said “why don’t you gate your content?” You see, it’s one thing to have a pdf which is automatically downloadable… But if you can make me fill out […]

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