Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
I got this question the other day from a service provider: How do I get clients? And what I came back with was different to what she expected. It was along the lines of this: The first thing you have got to be clear on is what type of client you want. And In order […]
Ok, so yesterday I said go wide first when it comes to niching your market. And here’s why: Imagine you’ve got some bait, and there are three buckets in front of you with fish in them: Bucket #1 contains whiting Bucket #2 contains garfish And bucket #3 contains flathead Now imagine dipping the bait (your […]
Everyone talks about niching, but is it really the best way? Yes, and no! Here’s the thing: recently I was involved in a jv project where we tried to niche directly into one industry. We threw all our eggs into one basket. And it wasn’t the right basket. The process didn’t work. So now I’m […]