Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
Hunting elephants, clients who can be worth a six figure sum… what’s the best way to do it? Well, there’s this book called “They Ask, You Answer” by Marcus Sheridan… And in that book, what they discovered was even though the average closing rate in that industry was 10%… If they had read or absorbed […]
Let’s talk about “How to create a marketing priority list.” As I mentioned yesterday, I’ve had a client and their biggest issue has been closing sales at the bottom of the funnel. Yet he was being pulled towards all of these other activities, and it got me thinking. When it comes to marketing “there’s never […]
Today I wanna talk about something I learned from a guy called Marcus Sheridan who wrote the book called They Ask You Answer. Marcus’s story is based around the fact he had a swimming pool company in the middle of the GFC. A lot of swimming pool companies went out of business, and he moved […]