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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing, Sales Jul 13th, 2017 | No Comments »

Recently I read a book by Marcus Sheridan – and it’s one of those facts I always refer back to. He talks about how the average conversion rate for someone buying a swimming pool in the industry is 10%. But when someone had read 30 or more pieces of content it was 80%. Yes, that’s […]

Posted by Scott Bywater in Customer Service, Lead Generation, marketing, Sales Jul 8th, 2017 | No Comments »

Sometimes it takes me a while to get back to new inquiries. It’s not deliberate, it’s just because I’m busy. However I wouldn’t suggest you follow in my footsteps, because… IT’S NOT BEST PRACTICE In fact, a study published in the Harvard Business Review titled The Short Life of Online Sales Leads suggests there is […]

Posted by Scott Bywater in advertising, marketing Jul 6th, 2017 | No Comments »

I was writing an ad for a beauty product earlier this week, and it had seven different ingredients in it. Now each of these ingredients was interesting – from a product used by geisha’s in Japan… to one that was traditionally used for snake and scorpion bites. There were so many different angles we could […]

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