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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing May 24th, 2018 | No Comments »

When you’re in business to business, your main marketing aim should really be to move as many people as possible into that “90 day” buy cycle… Not to get the sale. Why? Simple – you can’t control how many sales you make, but you can control putting people into that 90 day buy cycle… Where […]

Posted by Scott Bywater in Linkedin Marketing, marketing, Social Media May 22nd, 2018 | No Comments »

Ok, so when I built up my business originally I did it via Google Adwords and email. I advertised on Adwords when it was cheap, gained subscribers and then followed up with regular emails to build trust. I’ve started doing the same thing on Linkedin, to see how it goes. Here’s my results so far: […]

Posted by Scott Bywater in marketing May 19th, 2018 | No Comments »

Sometimes we think we are doing well because the sales are rolling in. And while there may be some truth to that, its’ not a good gauge of your business. Why? Well, you have three layers of your business: The top of the funnel (how many people are seeing your content? The middle of the […]

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