Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
If you feel like you’re being commoditised and people are starting to shop you on price, look for the gap in the market. Think about it: if you’re the world’s best heart surgeons, people don’t question your fee. Why? Because there are few of you, and lots of people who need your service. Simple, right? […]
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It always pays to dissect your results. I can remember, years ago, I ran a launch only to about 7,000 people. I thought that was ok. Then I discovered, of the $40,000.00 I’d generated… About $30,000.00 of it had come from paid subscribers… a list of only about 200 people. Let’s break this down: 200 […]