Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
I chatted with a client the other week. He was getting lots of leads, but his cashflow was tight. So we did some digging. I asked him to create a spreadsheet of all the proposals he sent out. There was just over $2 million outstanding. I asked him if they were being followed up. He […]
Think of marketing like a soccer game: Defenders = generating awareness. Midfield = email list / funnel. Strikers = sales process With this in mind, do you know which ‘players’ are letting your business down? And are you tracking the statistics for each of them? Let me elaborate: Defenders: How many visitors did you have […]
Like any quote, “the grass is always greener” has its faults. It’s meant to mean don’t just keep jumping around when the right opportunity is where you are. BUT sometimes the grass is greener, and you should stop doing what you’re doing… Move to the greener grass… And start eating it. For instance, if you’re […]