Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.
I was on the phone with a client the other day who wanted a sales letter created. I was very blunt. I’ve been in the game a long time, and he was looking to build relationships with professionals who could refer him business. Each referral partner could be worth six figures in revenue annually to […]
The other week I did some research on Key Performance Indicators, and stumbled onto an old friend… the KPI Tree. And it’s something we should all integrate into our marketing, really. To understand it, think about the concept of health. You want to be healthy, right? But that’s not something you can control. What’s more, […]
I was reading Tim Ferris’s Tools of Titans the other day and stumbled across a section from Scott Adams (the creator of the Dilbert cartoons) that really stood out. He was talking about creating a point of difference. And he said, it’s about combing two different skillsets. For instance, in his case he says he’s […]