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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Oct 28th, 2017 | No Comments »

I was just chatting with a colleague who was thinking to position himself as a life coach. And the more he talked, the more remarkable knowledge I could see he had. He know all of this stuff about bio-hacking your body, testing your heart rate with some device to see how hard you could train, […]

Posted by Scott Bywater in marketing Oct 24th, 2017 | No Comments »

The key to NOT being vague and boring is simple. Think about it like this. Imagine you had to do a speech to a group of aliens who can speak English? You knew nothing about them. How do you make that speech interesting? Not so easy, is it? Why? Because you don’t know what their […]

Posted by Scott Bywater in marketing Oct 21st, 2017 | No Comments »

The other day I gave a critique on a political flyer. The intention was there, but it didn’t cut to the specifics. It was too vague. This doesn’t just happen in politics, it occurs… EVERYWHERE! And vague doesn’t cut it. People don’t want a chiropractor where the headline on their web site says… “We offer […]

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