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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Feb 3rd, 2018 | No Comments »

Years ago, I worked with a very aggressive marketer. He threw $40,000 at a magazine ad. It didn’t work. He lost everything. Bad idea. That’s the exact opposite of what you should do. Try doing this instead. Run 10 advertisements on Facebook. Put a small budget towards it. See if it works. Make sure you […]

Posted by Scott Bywater in marketing Jan 27th, 2018 | No Comments »

I’ve had a couple of conversations this week, with likeminded people in marketing, and here’s the one thing they all had in common. They’ve had challenges. Lots of them. One of the guys is based in the US. He had a company cruising along several years ago… Google Ads going to a page. The page […]

Posted by Scott Bywater in advertising, Google Adwords, marketing Jan 25th, 2018 | No Comments »

If you advertise on Adwords, or are thinking about it, this will give you a huge advantage over your competition. Most Adwords experts focus on traffic. Change your ads. Change your targeting, keyword groups, etc. And THIS is important. But where the gap is… is in CONVERSION. Let me explain. You send 100 visitors to […]

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