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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing Mar 23rd, 2017 | No Comments »

If you feel like you’re being commoditised and people are starting to shop you on price, look for the gap in the market. Think about it: if you’re the world’s best heart surgeons, people don’t question your fee. Why? Because there are few of you, and lots of people who need your service. Simple, right? […]

Posted by Scott Bywater in marketing Mar 23rd, 2017 | No Comments » Play in new window | Download | Embed

Posted by Scott Bywater in marketing Mar 22nd, 2017 | No Comments »

It always pays to dissect your results. I can remember, years ago, I ran a launch only to about 7,000 people. I thought that was ok. Then I discovered, of the $40,000.00 I’d generated… About $30,000.00 of it had come from paid subscribers… a list of only about 200 people. Let’s break this down: 200 […]

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