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Direct Marketing Ideas for Advertising a Small Business
The best ways to advertise a small business aren’t always conventional. In fact, sometimes “outside the box” thinking is exactly what’s required.

Posted by Scott Bywater in marketing May 24th, 2017 | No Comments »

One of the keys to having a product which absolutely sells itself is understanding your end customer better than they know themselves. So how do you do that? You do your research. You find out what annoys your customer about your industry. And as you circle that concept, as you understand their frustrations… you work out […]

Posted by Scott Bywater in marketing May 20th, 2017 | No Comments »

I’ve been reading this book about the challenger selling method recently, and it’s been proven as the best way to sell right now. It’s based on the three T’s… Teach Tailor Take Control In a nutshell, what you want to be doing when selling anything is finding insights for your clients that make them say […]

Posted by Scott Bywater in marketing May 19th, 2017 | No Comments »

The other day my son and I were hanging out, and we decided to make a rubber band ball. Here’s how it works: You start with one rubber band, and fold it over. Then you wrap another rubber band around that. And another rubber band around that. And so on. Just one rubber band at […]

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