We bought these guinea pigs recently…
And when they first come home, they’re so scared.
Always run away…
But then they get to know you, and they’re happy for
you to hand feed them.
And pat them.
And rub their belly.
It’s a bit like getting clients, really.
You cold call most people out of the blue and they’re
But you feed them a bit of content.
Add value to their life.
They get to know you.
And all of a sudden, they become great clients.
We’re all like that.
You. Me. Everyone.
We don’t trust easily.
And that’s why the nurturing approach to getting clients
Is so effective – using email marketing and content.