I’ve got a mate called Ben Stickland. He was one of my first web designers and by his own admission, he’s somewhat a geek at heart.
He loves crunching numbers – and he’s become kind of wealthy doing it, with his company turning over close to $5,000,000.00 per annum in online sales.
Anyway, he runs a web site development and marketing company and one day there were three members of his team who were working on a campaign.
They were trying to find the web page that worked the best.
So they placed a bet.
The other two guys who had worked on multi-million dollar online promotional campaigns and made a lot of money online voted for A and B. Ben also voted for A.
Nobody voted for C.
But guess what?
It turned out that C outsold page A and B by a factor of 2 to 1.
What’s the core message here?
Never be sure of yourself. If world-class marketing geeks who live and breathe this stuff can’t get it right…
What hope do the rest of us have?
I know myself. I’ve split-tested thousands of headlines and even I’m never certain which one’s a winner.
You can’t trust the experts – you’ve got to split test everything because the only true experts are your customers.
Think about it.
What would happen if your web site conversion doubled in 2013.
Heck, what would happen if you simply got a 10% or 20% increase.
You’d add a LOT to your bottom line, that’s what… because virtually all of it is profit.
Remember, you’ll pay the same amount to send traffic to your web site no matter how well it converts.
Google doesn’t care.
But you should.
And that’s why you should get your hands on The Power of Split-Testing: Creating Money Out of Thin Air