One client can be worth more than 10,000 likes…
One phone call can be worth tens of thousands of likes and
followers on social media.
I’m not saying social media isn’t important, it’s hard to deny
that it’s working for many.
But the thing we need to consider first, before anything else is…
Who’s my buyer persona?
How do they buy?
What questions do they ask?
What process do they go through?
For instance, a client who has been worth hundreds
of thousands of dollars to me was generated from a simple phone
call and an email.
Don’t follow the bright shiny objects because everyone else is.
Get in touch with your buyer’s journey.
Know who they are…
And sell the way they naturally buy.