Posted by Scott Bywater in marketing May 26th, 2018 | No Comments »

Like any quote, “the grass is always greener” has its faults.

It’s meant to mean don’t just keep jumping around when the right opportunity
is where you are.

BUT sometimes the grass is greener, and you should stop doing what you’re
doing…

Move to the greener grass…

And start eating it.

For instance, if you’re in a tough industry, where there is limited opportunity –
no matter what you do, you could end up eating stale grass.

On the flip side, if you take your skills elsewhere, everything becomes easier.

I guess the key is having the discernment to know the difference.

Posted by Scott Bywater in marketing May 24th, 2018 | No Comments »

When you’re in business to business, your main marketing aim should really be to move as many people as possible into that “90 day” buy cycle… Not to get the sale.
Why?

Simple – you can’t control how many sales you make, but you can control putting people into that 90 day buy cycle…

Where you know, they are possibilities of investing with you in the next 90 days.

Once they are in that “buy cycle” then the sales process takes over.

But in the meantime, you network and market your business not to make sales…

But to add people to your funnel.

And you wear two hats, your marketing hat – to put people in the 90 day buy cycle. And your sales hat, to nurture and close the sale.

Now all of this sounds like common sense, but you’d be amazed at the people I’ve met over the years who have no idea how many people are in their 90 day buy cycle.

No idea at all.

Right now, I’ve got my sales pipeline in a Trello board.

There are 9 people in the 30 day sales cycle.

There are 18 people in the 90 day cycle.

And I’m constantly doing things to push more people into this process.

How about you? How many are in yours?

If you don’t know… when would now be a good time to document this 🙂

 

Posted by Scott Bywater in Linkedin Marketing, marketing, Social Media May 22nd, 2018 | No Comments »

Ok, so when I built up my business originally I did it via Google Adwords and email.

I advertised on Adwords when it was cheap, gained subscribers and then followed
up with regular emails to build trust.

I’ve started doing the same thing on Linkedin, to see how it goes.

Here’s my results so far:

Monday video: 322 views
Tuesday video: 490 views
Wednesday video: 91 views
Thursday video: 242 views
Friday video: 390 views

That’s 1467 views in total, or an average of 293.4 views per post.

Not bad for something which takes about 10 minutes to do.

Of course, one could say they are vanity metrics. After all, they are views. Not sales.

And there’s some truth to that.

But if you think about it, all sales start from awareness.

First someone has to know you exist before they buy from you.

Then they slowly build trust, etc. etc.

I will keep you posted with how it goes over the coming months, as I create strategies
to refine the process and see if I can move people into the middle and bottom of the
Funnel.

In the meantime, why not start creating videos yourself – and getting the awareness
out there about your business.

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