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Posted by Scott Bywater in Personal Development Dec 14th, 2017 | No Comments »

I read a lot. In fact, I think I enjoy reading more than almost anything. But I’ve wondered for years, how do I organise all this knowledge – and also ensure I don’t forget it. I think I’ve found a way, that might help you too. It’s a simple card system. You read the book. […]

Posted by Scott Bywater in marketing, Personal Development, Strategy Nov 30th, 2017 | No Comments »

One of the most important things you can do, from a marketing perspective, is to keep your clients for longer. Many businesses don’t realise this, and prefer to instead chase after the shiny object. More customers. More customers. More customers. Yes, more customers is important. But if you can turn a $5,000 client into a […]

Posted by Scott Bywater in marketing, Personal Development, Psychology Nov 28th, 2017 | No Comments »

One of the questions I’ve been asking myself these days (as you may know, I’ve replaced reaching for social media with asking smart questions) is… What will I wish I did 10 years from now? And it’s a really powerful question because it encourages me to take a longer term view. For instance, I wrote […]

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