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Posted by Scott Bywater in general, marketing, Personal Development May 3rd, 2018 | No Comments »

This year, for me, I’ve really stepped up my learning. And for good reason… The next decade is going to be an interesting period, with technology speeding up, and robots and AI potentially taking over heaps of jobs. My wife is studying career coaching at the moment, and one of the things she’s learning is […]

Posted by Scott Bywater in Personal Development Dec 14th, 2017 | No Comments »

I read a lot. In fact, I think I enjoy reading more than almost anything. But I’ve wondered for years, how do I organise all this knowledge – and also ensure I don’t forget it. I think I’ve found a way, that might help you too. It’s a simple card system. You read the book. […]

Posted by Scott Bywater in marketing, Personal Development, Strategy Nov 30th, 2017 | No Comments »

One of the most important things you can do, from a marketing perspective, is to keep your clients for longer. Many businesses don’t realise this, and prefer to instead chase after the shiny object. More customers. More customers. More customers. Yes, more customers is important. But if you can turn a $5,000 client into a […]

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