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Posted by Scott Bywater in Productivity, Strategy Nov 7th, 2017 | No Comments »

I’m a big fan of testing and measuring. I don’t like anything that’s wishy-washy. I like it to be proven, measurable, factual. That’s one of the things that attracted me to direct response marketing. And yet, I’m a big believer in the unseen, in intuition. But only because I do this… Whenever I get an […]

Posted by Scott Bywater in marketing, Productivity Oct 7th, 2017 | No Comments »

300 was once an incredible, almost ungettable one day cricket score… Now it’s average… Why is that? Could the introduction of 20/20 pushing the boundaries the trigger? Think about it: players were forced to score more runs in a shorter period of time, so they learnt to do things differently. All of a sudden, they […]

Posted by Scott Bywater in Personal Development, Productivity, Time Management Aug 17th, 2017 | No Comments »

I was at Greg Cassar’s event last year when I ran into a guy called Daniel Doherty… Anyway, he’s a tech superbrain, and was talking about all this stuff regarding these apps called pocket and Lisgo – and how you could listen to any article using these tools at 3x speed. It all sounded complex […]

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