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Posted by Scott Bywater in marketing, Psychology Dec 27th, 2017 | No Comments »

Christmas is a good time for pondering. And one of the best techniques I’ve found for really getting to the bottom of any problem is to ask why 5x… What do I mean by that? Simple. Here’s a breakdown of a conversation I had with someone recently. I need more customers. 1. Why don’t you […]

Posted by Scott Bywater in marketing, Personal Development, Psychology Nov 28th, 2017 | No Comments »

One of the questions I’ve been asking myself these days (as you may know, I’ve replaced reaching for social media with asking smart questions) is… What will I wish I did 10 years from now? And it’s a really powerful question because it encourages me to take a longer term view. For instance, I wrote […]

Posted by Scott Bywater in marketing, Psychology Aug 29th, 2017 | No Comments »

Years ago, a potential client reached out to me about doing business. He wanted a sales letter to achieve an objective, however the sales letter would only be sent to a small handful of people he knew personally. I said: “You don’t need me to help you with this. Just call them up and ask […]

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