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Posted by Scott Bywater in marketing, Psychology Aug 29th, 2017 | No Comments »

Years ago, a potential client reached out to me about doing business. He wanted a sales letter to achieve an objective, however the sales letter would only be sent to a small handful of people he knew personally. I said: “You don’t need me to help you with this. Just call them up and ask […]

Posted by Scott Bywater in Psychology Aug 19th, 2017 | No Comments »

I was chatting with a client the other day and he was referring to the fact he couldn’t make money and do the right thing. I’m like… WHOA! You’ve got to change that belief before anything else – because beliefs are super powerful. And then there was the beliefs about possibilities, and what people would […]

Posted by Scott Bywater in marketing, Psychology Jul 19th, 2017 | No Comments »

I’ve met many successful entrepreneurs over the years, and every one I can remember didn’t start out with a 20 year plan. They tried something. They tinkered. And they worked things out as they went along. Then because they tried so many things, through the law of averages… THEY GOT LUCKY! In just the same […]

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