Posted by Scott Bywater in Coaching and Mastermind Program Launch Mar 15th, 2011

The reason why most people hate selling so much is they get so many NO’s and have to deal with sceptical and reluctant customers. And that’s why I’ve created this pdf, to show you an easier way of getting the type of customers you want – without the resistance.

Once you read this pdf, I believe you’ll have everything you need to…

1. Spend more time actually selling to qualified prospects rather than wading through all the dirt to get to the gold. You will increase your conversion rate and be able to achieve more in one hour than you normally do in two or three hours.

2. You can then use this time to come up with other marketing strategies to get more qualified leads into your marketing funnel.

3. More leads… higher conversion = more sales. This gives your business consistency and takes away money worries, makes your life more enjoyable, and gives you the confidence to take more time off and spend it with your family.

You can download it here…


After you complete it, please leave me a comment below and let me know what you have learned. And remember to keep an eye on your email over the next couple of weeks because I’m going to give you more great free training.

Note: To get advance notice on my new coaching program, get on the Early Bird list by entering your email address into the field below:

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Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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  1. Shona Chisholm on March 15, 2011 at 9:38 am:

    Great work – very informative pdf. thanks

  2. Gerry on March 15, 2011 at 10:05 am:

    Love your info.

    Can we use your resources to help educate our email list of lawn mowing, gardening and landscaping contractors. Our website is

  3. Scott Bywater on March 15, 2011 at 10:12 am:

    Thanks Shona & Gerry.

    Yes Gerry. You are welcome to distribute the pdf to your email list providing you keep it in its current form.


  4. Don on March 15, 2011 at 1:16 pm:

    Hi Scott, so you are really not advocating cold calling people at all,but rather nurturing people by online and offline communications, i agree in a lot of respects, but then you get people like Ari Galper who have ways of doing it differently and suggesting that sending out a sales letter then call later is a waste of time also, as they have probably forgotten what it was about by the time you call them anyhow, be interested in your thoughts on this.

  5. Mike on March 16, 2011 at 1:37 pm:

    Hi Scott,

    As I read your report I thought to myself, “The opportunity to educate and build a relationship with my prospect before thrusting my product or service at them is even better now than ever thanks to the automation technology of the Internet. It’s also more important now than ever that I learn and master these techniques because, with so many businesses gunning for my customers, and so much clutter on the Internet, unless I can break in to my client’s life and email inbox with highly relevant and helpful content before selling … I really don’t stand much of a chance of reaching my business and economic goals”.

    Scott, I know I’ve said it before but I’ll say it again, I can think of no better teacher of these skills than you, simply because you are the best email copywriter I know, based on the fact that your emails contain the right balance between building a relationship, educating, and selling — the three critical ingredients for succeeding with email in an over-hyped, over-congested electronic marketing world.

    Keep up the excellent work,

    Mike Low

  6. Natasha Lukin on March 16, 2011 at 4:50 pm:

    It is actually very close what I do by kind of instinct and by been an educator invarious capacities through life. You know there are lots of marketing people around offering different things, by I have to tell – you are the one who won my trust – and surely of many other readers of your emails. Everything is right in your messages: its tone and register, good measure of openness, good language and many other things. I’d love to do your course and I’d love to meet you in person and possibly become your client.
    Thank you for what you already taught me. Great job! Wishing you well, Natasha Lukin, Bsc, ESSA, owner of Shapemaster Feel Good Studio, Canberra

  7. Janice Whitehead on March 16, 2011 at 10:03 pm:

    Scott, I have been receiving your newsletters for years. I may not yet have taken advantage of all you offer, but I have often felt you ‘speaking to me’ directly. Some ideas tend to stick! I appreciate your efforts!
    Janice Whitehead, Bioman Energy & Zerho Waterless Sanitation, Pretoria, Gauteng, South Africa

  8. Milka Karna-Marelj on March 21, 2011 at 9:50 am:

    Scott, I read your emails even though I don’t always respond but you are an avid observer and that is what like about you. Also your candid persistance and honesty gives me constant inspiration. I have to give you full marks. The PDF is also informative. I find myself thinking along the same lines as you but you help fill in the gaps and put it in a nutshell for me. I too am observant but don’t carry through to the end and find myself not concentrating on one thing solely. You help me keep persepective, and I thank you for that.

  9. Graeme on March 22, 2011 at 10:06 am:

    Thanks for the report. I gave your idea a go by offering a free report but my conversion ratio for requesting the report was only 1% and the lead was lame. This was from targeted traffic from Google Adwords which I paid $1.20 per click for 100 clicks. I was most disappointed. Is 1% resonable? what do you get from your adwords?


  10. Scott Bywater on March 22, 2011 at 11:54 am:

    Hi Graeme, for a squeeze page you want to aim for about 5-15%. I get about 20% on my web site at – your conversion will depend on a few things:

    1. Are those visiting your site targeted?
    2. Is your offer right?
    3. Is your copy strong?

    This is one of the reasons why the coaching and mastermind program is so powerful. It’s one thing to have an idea and another thing to implement it – and that extra guidance can make all the difference.

  11. Mike on March 23, 2011 at 4:42 pm:

    I’d like to chime in on this discussion with Graeme about squeeze page conversions if I may.

    As with all of Scott’s advice, what he said about the offer is incredibly important. The basic offer should be reflected in the title of your white paper or report. The title should promise the reader something of immediate and specific usefulness.

    For example, it should promise a solution to an urgent problem … or … promise to help your prospect gain a highly desired benefit quickly and easily.

    The more desirable the benefit, or urgent the problem, the higher your conversion will be as a percentage of site visitors.

    In other words, your free report should be its own best sales tool.

    From there your copy simply needs to address the reader and talk briefly about the problem or solution your report solves or provides, with some powerful bullet points that tug at your reader’s curiosity, followed by a clear call to action.

    Do this right, and target the right audience in your Google Adwords, and the percentage of readers who subscribe should climb.

    Finally, if you want to make sure you are properly maximizing each component of an effective squeeze page you should probably give Scott’s critique service a go.

    He could tell you from experience what you’re doing right and what you’re doing wrong.

    All the best,

    Mike Low

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