If you want someone to hand over their money right away, you need to solve an urgent problem.
And of all the advertising strategies I’d recommend there are two I’d swear by the most:
1. Google Adwords to people with problems.
If someone has a problem and they look on Google Adwords, odds are they are going to do something to solve their problem at
some stage in the near future.
If you’re there, with a compelling message, you have a good chance of winning the business. And you can be there quickly.
Just pay the cost per click and your ads should start popping up shortly afterwards.
So ask yourself, what’s the problem my clients have which is most urgent. Where they need to get is solved now. What’s their
Then run a Google Adwords campaign based around it. It really is that easy.
2. Custom Audience ads on Facebook
If you need quick cash, advertise your hottest products and services on Facebook. Not to cold leads, but to people who
already know you and trust you.
Make the offer strong, and encourage them to reach out to you as soon as possible. Remember, business is all about trust, and
those who already trust you, are far more likely to buy from you again and again and again.
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