Posted by Scott Bywater in Funnels and Launches, Psychology Aug 18th, 2015

Want to know one of the biggest reasons to get a system together for
attracting more customers?

So you can fire suck-y customers.

Coz think about it…

If you’re struggling and someone waves a bit of cash in front of your nose…you’ll make any compromise to get it.

And when a “wolf client” smells your desperation, they’ll use it against you…

They’ll gain the upper hand…

And when they say jump…

You’ll be sitting there like a puppy with it’s mouth open saying…

“How High, Master?”

That’s not the way to run a business.

I know.

I ran one like that once.

These days I love virtually all my clients…

They’re respectful. They pay on time. And many of them are like friends rather than “clients.”

But it wasn’t always the case.

And let’s face it…

You didn’t go into your own business to be disempowered.

If you’re in that situation, you may as well just go get a job.

Find a boss you hate.

At least you’ll get security.

And it’s not just small businesses who suffer from this…

I was talking to a friend a few months ago who worked for a large
management consulting firm…

And they totally had the power, because they made up 60% of their business and if they left they’d have to fire half their team.

Don’t let things get that way.

Master the art of “the marketing funnel.”

So that every week there’s a stream of leads flowing into your business, much like rain rolls off your roof guttering in a storm…

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
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