Posted by Scott Bywater in marketing May 9th, 2017

Over the past year or two, my son has really started to love soccer…
and I’ve been to a number of games.

There’s one thing I’ve noticed:

In soccer, as you can guess it’s not easy to score a goal. You’ve really
got to work at it.

And often, you can get it up in your forward line again and again and
again… and not be rewarded for your efforts.

Then… BOOM!

You sneak one through. And sometimes, it can be BOOM… BOOM…

The key is to consistently apply the pressure, and odds are you will win.

We saw it on Sunday night with the Sydney FC vs Melbourne Victory
Grand Final.

Sydney FC kept pushing in the second half. It was tough. But they didn’t
get disheartened, and eventually they found the breakthrough.

So… if you’re struggling for sales right now, but are really putting in the
effort, I have just one recommendation.

Keep applying the pressure.

Eventually you’ll sneak one in between the posts.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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