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Posted by Scott Bywater in marketing, Sales Mar 7th, 2017 | No Comments »

Sales can be a hard slog, but there’s a way to make it easy by using one simple thing to do the heavy lifting. Would you like to know what that one thing is? Then take a look at this video:

Posted by Scott Bywater in marketing, Sales Nov 16th, 2016 | No Comments »

One of the best metaphors I’ve come across when it comes to marketing is the tomato garden. First, you need to plant the seeds (engage in the marketing campaign)… And then different seeds will germinate at a different pace. Some will be ready to pick today… And others in 3 months, 6 months, 12 months… […]

Posted by Scott Bywater in Sales Oct 6th, 2016 | No Comments »

In any business, there’s some sort of 80/20 slant. It might not be 80/20. It might be 70/30 or 90/10 or 99/1 or 65/35. But there’s a handful of big customers worth far more than the smaller ones. They’re easier to work with. They respect our product or service. So why don’t we give them […]

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