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Posted by Scott Bywater in marketing, Sales Aug 10th, 2017 | No Comments »

I had dinner with a mate this week – and one of the conversations we were having was about diving deeper into the mind of the customer. He gave me an example of a client he helped, where they were wondering why they were losing sales. He jumped on the phone and called the clients […]

Posted by Scott Bywater in marketing, Sales Jul 27th, 2017 | No Comments »

Ever since we moved into a home with a fireplace, I’ve thought a lot about the similarities between stoking a fire, sales, marketing and business. Let’s talk about kindling. You don’t start a fire by throwing a big log on it and then hitting it with a match. You begin with kindling. And the same […]

Posted by Scott Bywater in marketing, Sales Jul 13th, 2017 | No Comments »

Recently I read a book by Marcus Sheridan – and it’s one of those facts I always refer back to. He talks about how the average conversion rate for someone buying a swimming pool in the industry is 10%. But when someone had read 30 or more pieces of content it was 80%. Yes, that’s […]

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