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Posted by Scott Bywater in marketing, Sales Nov 16th, 2016 | No Comments »

One of the best metaphors I’ve come across when it comes to marketing is the tomato garden. First, you need to plant the seeds (engage in the marketing campaign)… And then different seeds will germinate at a different pace. Some will be ready to pick today… And others in 3 months, 6 months, 12 months… […]

Posted by Scott Bywater in Sales Oct 6th, 2016 | No Comments »

In any business, there’s some sort of 80/20 slant. It might not be 80/20. It might be 70/30 or 90/10 or 99/1 or 65/35. But there’s a handful of big customers worth far more than the smaller ones. They’re easier to work with. They respect our product or service. So why don’t we give them […]

Posted by Scott Bywater in Business Development, marketing, Sales Jan 29th, 2016 | No Comments »

Discover… The single most important element EVERY web site should have The 2 easiest ways to improve the conversion rate of a page The pages you should focus on first One of the best ways to boost the conversion rate of a page, without putting your existing conversion rate at risk This common mistakes reduces […]

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