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Posted by Scott Bywater in marketing, Sales Mar 13th, 2018 | No Comments »

I have a client who sells high ticket items. I’m not talking $5,000… I’m referring to $30,000 to hundreds of thousands of dollars. This is great when sales are generated. But the danger is, you can’t get slack. You need to be CONSTANTLY aware of your pipeline. Why? Because it’s very difficult to make a […]

Posted by Scott Bywater in marketing, Sales Aug 10th, 2017 | No Comments »

I had dinner with a mate this week – and one of the conversations we were having was about diving deeper into the mind of the customer. He gave me an example of a client he helped, where they were wondering why they were losing sales. He jumped on the phone and called the clients […]

Posted by Scott Bywater in marketing, Sales Jul 27th, 2017 | No Comments »

Ever since we moved into a home with a fireplace, I’ve thought a lot about the similarities between stoking a fire, sales, marketing and business. Let’s talk about kindling. You don’t start a fire by throwing a big log on it and then hitting it with a match. You begin with kindling. And the same […]

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