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Posted by Scott Bywater in Customer Service, Lead Generation, marketing, Sales Jul 8th, 2017 | No Comments »

Sometimes it takes me a while to get back to new inquiries. It’s not deliberate, it’s just because I’m busy. However I wouldn’t suggest you follow in my footsteps, because… IT’S NOT BEST PRACTICE In fact, a study published in the Harvard Business Review titled The Short Life of Online Sales Leads suggests there is […]

Posted by Scott Bywater in marketing, Sales Jun 29th, 2017 | No Comments »

When you make a sale, it’s natural to celebrate. Give yourself a pat on the back. And that’s fine… you deserve it. But the most important question you can then ask is… WHY? Why did that person by from you? Most likely it will boil down to ONE THING… They trust you. The reason they […]

Posted by Scott Bywater in marketing, Sales Jun 8th, 2017 | No Comments »

In the book, Give and Take, it refers to the fact givers often do worse in negotiation because they are trying to do the right thing by others. But they also provide a technique which reverses this effect. Negotiate for others. That’s right, when you go into a negotiation, instead of negotiating for yourself do […]

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