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Posted by Scott Bywater in marketing, Sales Jul 13th, 2017 | No Comments »

Recently I read a book by Marcus Sheridan – and it’s one of those facts I always refer back to. He talks about how the average conversion rate for someone buying a swimming pool in the industry is 10%. But when someone had read 30 or more pieces of content it was 80%. Yes, that’s […]

Posted by Scott Bywater in Customer Service, Lead Generation, marketing, Sales Jul 8th, 2017 | No Comments »

Sometimes it takes me a while to get back to new inquiries. It’s not deliberate, it’s just because I’m busy. However I wouldn’t suggest you follow in my footsteps, because… IT’S NOT BEST PRACTICE In fact, a study published in the Harvard Business Review titled The Short Life of Online Sales Leads suggests there is […]

Posted by Scott Bywater in marketing, Sales Jun 29th, 2017 | No Comments »

When you make a sale, it’s natural to celebrate. Give yourself a pat on the back. And that’s fine… you deserve it. But the most important question you can then ask is… WHY? Why did that person by from you? Most likely it will boil down to ONE THING… They trust you. The reason they […]

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