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Posted by Scott Bywater in marketing, Social Media Apr 18th, 2017 | No Comments »

Ok, so last week I mentioned I’ve cut right back on sugar. My next mission: Facebook. Don’t get me wrong, Facebook is a great advertising platform. But the same thing which makes it a great marketing platform, also makes it addictive. Sure, it can be good for crowd sourcing ideas via questions, staying in front […]

Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Mar 17th, 2017 | No Comments »

http://media.blubrry.com/shortcutmarketingtips/p/s3.amazonaws.com/podcasts.scottbywater.com/2017/ThebestwaytostartwithFacebookads.mp3Podcast: Play in new window | Download | Embed

Posted by Scott Bywater in marketing, Social Media Mar 13th, 2017 | No Comments »

The 80/20 rule plays out like this. 80% of the results come from 20% of the things you do. And 66% of your results come from 4% of the things you do. (the 80/20 of the 80/20). Well, it’s the same with content. A small percentage of your content will get the most traction. The […]

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