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Posted by Scott Bywater in Social Media Jun 11th, 2018 | No Comments »

Following up on my recent post about marketing being a soccer game, I thought you’d find this interesting: My Linkedin defenders are doing a good job. How has this happened? Simple. For the past few weeks I’ve been creating a video every single weekday without fail. Want to see what I’m posting. Then connect with […]

Posted by Scott Bywater in Linkedin Marketing, marketing, Social Media May 22nd, 2018 | No Comments »

Ok, so when I built up my business originally I did it via Google Adwords and email. I advertised on Adwords when it was cheap, gained subscribers and then followed up with regular emails to build trust. I’ve started doing the same thing on Linkedin, to see how it goes. Here’s my results so far: […]

Posted by Scott Bywater in Social Media Jan 18th, 2018 | No Comments »

According to data from Adstage, the average cost per click on Facebook ads has soared 136% since January 2017. Same with Twitter (18%). Why? Supply and demand. And going forward, it’s only going to head in one direction. Same goes for virtually all digital advertising. Just look at what happened with Google Adwords. So what’s […]

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