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Posted by Scott Bywater in marketing, Social Media May 17th, 2017 | No Comments »

I took at a client’s Facebook campaign the other week, and they were getting heaps of leads… But the conversion rate was terrible. The first thing I said to them was: There are two aspects to Facebook. 1.    Running ads 2.    The funnel You see, they would generate these leads, but then their follow up […]

Posted by Scott Bywater in marketing, Social Media, Strategy, Time Management May 12th, 2017 | No Comments »

So I’ve cut down on my Facebook usage considerably over the past few weeks and here’s what I’ve found: I’m more productive, and no longer get stuck watching a video on Facebook before realising and thinking “Scott, what the heck are you doing?” I’m happier, no longer comparing myself to others. Sadly, this is a […]

Posted by Scott Bywater in marketing, Social Media Apr 18th, 2017 | No Comments »

Ok, so last week I mentioned I’ve cut right back on sugar. My next mission: Facebook. Don’t get me wrong, Facebook is a great advertising platform. But the same thing which makes it a great marketing platform, also makes it addictive. Sure, it can be good for crowd sourcing ideas via questions, staying in front […]

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