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Posted by Scott Bywater in Social Media Jan 18th, 2018 | No Comments »

According to data from Adstage, the average cost per click on Facebook ads has soared 136% since January 2017. Same with Twitter (18%). Why? Supply and demand. And going forward, it’s only going to head in one direction. Same goes for virtually all digital advertising. Just look at what happened with Google Adwords. So what’s […]

Posted by Scott Bywater in Social Media, Strategy Nov 18th, 2017 | No Comments »

Ok, so I’ve made a pledge recently to spend no more than 30 minutes a day on social media – and only after 5pm. Here’s what I’ve learnt: #1 social media is a crutch. Seriously, you get bored for a moment – you reach for your phone, click on the Facebook link and assault your […]

Posted by Scott Bywater in Social Media Oct 5th, 2017 | No Comments »

There’s a lot of hype out there these days about likes, etc. BUT please keep your focus. And remember, 1 client can be worth 10,000 likes. That means, look at who your best clients are right now. Ask yourself… How did I get them? What’s working? And then make a large part of your marketing […]

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