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Posted by Scott Bywater in Social Media, Strategy Nov 18th, 2017 | No Comments »

Ok, so I’ve made a pledge recently to spend no more than 30 minutes a day on social media – and only after 5pm. Here’s what I’ve learnt: #1 social media is a crutch. Seriously, you get bored for a moment – you reach for your phone, click on the Facebook link and assault your […]

Posted by Scott Bywater in Social Media Oct 5th, 2017 | No Comments »

There’s a lot of hype out there these days about likes, etc. BUT please keep your focus. And remember, 1 client can be worth 10,000 likes. That means, look at who your best clients are right now. Ask yourself… How did I get them? What’s working? And then make a large part of your marketing […]

Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Jun 28th, 2017 | No Comments »

I’ve looked under the hood of a number of Facebook campaigns over the last few weeks, and here’s what I’ve noticed: The ads are just the tip of the ice-berg. There’s a whole lot more to mastering a Facebook campaign than just writing good ads. And yes, I say that as a writer. What do […]

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