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Posted by Scott Bywater in Facebook Advertising, marketing, Social Media Jun 28th, 2017 | No Comments »

I’ve looked under the hood of a number of Facebook campaigns over the last few weeks, and here’s what I’ve noticed: The ads are just the tip of the ice-berg. There’s a whole lot more to mastering a Facebook campaign than just writing good ads. And yes, I say that as a writer. What do […]

Posted by Scott Bywater in marketing, Social Media May 17th, 2017 | No Comments »

I took at a client’s Facebook campaign the other week, and they were getting heaps of leads… But the conversion rate was terrible. The first thing I said to them was: There are two aspects to Facebook. 1.    Running ads 2.    The funnel You see, they would generate these leads, but then their follow up […]

Posted by Scott Bywater in marketing, Social Media, Strategy, Time Management May 12th, 2017 | No Comments »

So I’ve cut down on my Facebook usage considerably over the past few weeks and here’s what I’ve found: I’m more productive, and no longer get stuck watching a video on Facebook before realising and thinking “Scott, what the heck are you doing?” I’m happier, no longer comparing myself to others. Sadly, this is a […]

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