There’s this game my wife plays at night on her phone where there’s a
series of letters and you need to make different pre-set words out of them.
Sometimes those words come quick, but sometimes you look at 5 letters
and you can’t see anything…
Then the OBVIOUS hits you, and it’s a really obvious word.
It’s like that when you write a headline too.
You look at the headline.
You try different things.
And then, if you stay with it long enough…
It just pops out at you, and you think:
Where have you been hiding all this time?
So when writing headlines for your Facebook, Google, online or offline
ads – stick with it until the magic pops. It will eventually.