Posted by Scott Bywater in copywriting, Headlines, marketing Jul 21st, 2017

There’s this game my wife plays at night on her phone where there’s a
series of letters and you need to make different pre-set words out of them.

Sometimes those words come quick, but sometimes you look at 5 letters
and you can’t see anything…

Then the OBVIOUS hits you, and it’s a really obvious word.

It’s like that when you write a headline too.

You look at the headline.

You think.

You try different things.

And then, if you stay with it long enough…


It just pops out at you, and you think:

Where have you been hiding all this time?

So when writing headlines for your Facebook, Google, online or offline
ads – stick with it until the magic pops. It will eventually.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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