Posted by Scott Bywater in advertising, marketing Mar 27th, 2013

When I was in my early twenties, I ended up venturing to Byron Bay in my beat up rust bucket of a car…

I was a bit of a searcher, and I’d heard of this spiritual place I could go to find myself.

I ended up getting depressed with it in the end… and certainly didn’t agree with many of their philosophies…

But I did learn from it…

For instance, they’d have this process where people would sit down on a chair with the fat guru…

And he would say…

“And who are you?”

… like a zombie.

I told him that I was my car, and got a chuckle from everyone.

But anyway… people would then talk about all of their issues, problems, etc.

Their boyfriend left them. They got anxious about their business. They were stressed, etc… and it gave me a deep insight into human nature.

In a nutshell…

We’re all suffering from the same crap.

Anxiety. Fear of not being good enough, unloved, etc.


Lack of confidence.

The list goes on and on.

The problem is many of us are unconscious of our “stuff”…

I know this from experience

When I was younger I had all this “stuff” from childhood which stopped me from really connecting with people & rubbed some people up the wrong way.

I was lucky enough – thanks to my wife – of becoming aware of this…

Lucky for me… otherwise I would have gone through my whole life suffering and blaming everyone else for what was my fault.

That’s why as parents we need to be really good coaches.

But how does it help us in business?

Well, firstly – if you read books like Emotional Intelligence they’ll tell you that the #1 most Important skill of good managers is emotional intelligence.

Or self awareness.

But it’s also true for our customers.

#1 – if we understand our own fears and issues, we’re more likely to have empathy with our customers.

But #2…

Many business owners go through their whole business life without REALLY understanding WHO their customers are and WHAT drives them.

And if you don’t know what drives them, you can’t really sell to them effectively… now can you?

Like most things, it’s an easy fix…

When you know how.

I show you exactly how to fix this problem on pages 46-90 of my Cashflow Advertising Manual

Including all the questions you need to ask yourself

How to define the USP your customer actually cares about (pages 53-58)

How to get inside the deepest resources of your customers mind (pages 58-59, including fill-in-the-blanks homework so you really get it)

A simple document you can fill out which will completely takes away all the fears your customer has in buying from you (page 63)

10 powerful questions you must ask about your ideal customer (page 64)

How to help your customers “feel the pain” of not working with you (remember, people are WAY more motivated by avoiding pain than gaining pleasure… page 67)

And that’s just the tip of the ice-berg.

Here’s something I have found in my own life:

Once I am aware of something, I can’t go back to the old way of doing things.

It’s virtually impossible.


Because I know the old way creates pain… and the new way creates pleasure.

It’s the same with “awareness” of your customers.

Once you go through these steps and truly “get” them…

You’ll change the way you approach them forever.

And this will put thousands of dollars into your pocket.

Get started today by clicking here

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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