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Posted by Scott Bywater in marketing, Personal Development, Strategy Nov 30th, 2017 | No Comments »

One of the most important things you can do, from a marketing perspective, is to keep your clients for longer. Many businesses don’t realise this, and prefer to instead chase after the shiny object. More customers. More customers. More customers. Yes, more customers is important. But if you can turn a $5,000 client into a […]

Posted by Scott Bywater in Personal Development, Strategy Nov 25th, 2017 | No Comments »

I’m reading Scott Adams book at the moment, the creator of Dilbert, and he talks about the fact you should not set goals -but instead focus on systems. I tend to agree. And I’ve been doing something similar lately, via an app called Wonderful Day. Basically, it’s based on the Seinfeld system, and how he […]

Posted by Scott Bywater in Social Media, Strategy Nov 18th, 2017 | No Comments »

Ok, so I’ve made a pledge recently to spend no more than 30 minutes a day on social media – and only after 5pm. Here’s what I’ve learnt: #1 social media is a crutch. Seriously, you get bored for a moment – you reach for your phone, click on the Facebook link and assault your […]

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