If you waked up to a random bikie in the street and offered him a hug.
You’re likely to get your head punched in.
Yet that’s exactly what I see people doing with their Facebook ads.
Think about it… who do you buy from?
That’s right, you buy from people you trust.
And how much do you trust that random ad on Facebook?
Not much, right?
In fact, about as much as the bikie trusts you.
Because it’s cold.
If you’re trying to get cold traffic on board, you need a multi-faceted strategy.
You need to take people from cold to warm to hot…
BEFORE you start pitching.
But many are pitching people like they’re hot, when they’re cold… and
then complaining the ads don’t work.
Want a shortcut?
Try this instead.
Take your email list.
Upload it as a custom audience.
Run really solid content to it, with a soft pitch.
And I bet you do better.
Remember, offline, online – it doesn’t matter…
You’re still selling to a human.