Posted by Scott Bywater in advertising, copywriting Aug 9th, 2011 | 3 Comments »

Did you know that…

According to a study published in the Aesthetic Surgery Journal, 81% of breast surgery patients and 68% of other body surgery patients reported improvements in sexual satisfaction.

Interesting, huh?

But is this just a useless fact to be thrown into the “too much information to know, I’ll forget it in 15 minutes” hard drive of your brain.

Probably.

But not if you are a plastic surgeon.

Why?

Because according to Gary Bencivenga, perhaps the greatest copywriters of today’s age – the number one thing most advertising misses is…

PROOF

And if you are a plastic surgeon, you would want to be subtly weaving these facts into every one of your advertisements.

But you’re probably not a plastic surgeon…

So why am I telling you this?

Because there are facts like this for every single different industry…

If you’re willing to look hard enough to find them.

If you’re a chiropractor – there are stats on back pain.

If you sell tyres – there are stats on tyre deaths.

No matter what you do, there are real stats… real proof… that can help you sell and support your sales argument.

So take the lead from Gary Bencivenga – and go out and…

FIND THEM

For help with finding these stats – and all the steps required to create a killer advertisement, sales letter or web site… check out this.

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