Posted by Scott Bywater in advertising, copywriting, marketing Nov 25th, 2011 | No Comments »

Interestingly enough, after sending out yesterday’s email about long copy advertising I didn’t get any response from the “image advertising” guys. But here’s what a handful of other people had to say:

“So true long copy works image ads are like the fluff on a beer, makes the drink look good but your sure as heck can’t get pissed on it.” Peter Warde,

“Great email article! We get told our direct response ads are crap from colleagues, friends, family etc .I.E – not our customers. Our ads make money, plain and simple so that’s all that matters. The only people that get threatened by direct response ads are those who make a living from putting out branded ads that can’t be tested! Thanks again.” Nalisha Patel, Health Mastery.

Have to agree re: winning awards vs. selling product. Some years back John West ran an ad campaign for the freshness of their fish with the ‘underwater restaurant ‘theme. This campaign won awards but failed to improve sales. Where’s the sense in that?  The campaign failed! Why give it an award? If a company spends money on an advertising campaign its purpose is to sell more product not to win awards for the ad agency. These  agencies can be a self serving lot at times. Thanks.” Dan Holliday

And finally…

“I think you obviously have passion and it shows in your newsletters. And that’s what people need. PASSION. Good on you for sticking your neck out. Galileo was quartered and hung by the church because he dared to dream and be different.” Vincent Costanzo, Costanzo Brewing

Just a note on that last point from Vincent.

Galileo was quartered and hung by the church because he dared to be different.

Many people still live like that…

They live in fear.

But in the 21st Century, you can speak out… you can be different… you can make a difference… you can go against the majority… just like I’m doing with my long copy advertising debate.

Nobody is going to hang you…

Particularly if you can back yourself up with results like these.

So do the same with your marketing messages.

Speak the truth.

Challenge the status quo.

And decide now to start implementing direct response advertising into your business. You can click here to get started now for just $1 and begin attracting all the new customers you’ll ever need.

Posted by Scott Bywater in advertising, copywriting Nov 10th, 2011 | No Comments »

Many people believe long copy advertising and letters won’t get read.

And they’re right.

But neither will short copy letters.


Because most letters (as well as web sites, ads, etc) are like slippery slides with glue stuck to them.

You’re never going to get to the bottom.

You’re going to stay at the top.

But if you learn how to write letters correctly, it’s like covering a long slippery slide with a bottle of slippery oil.

One you get on you can’t stop – no matter how long the slide is.

And your readers will zoom to the bottom of your long copy advertising faster than you ever imagined.

Don’t believe me.

Then check out Stephen Aitken from Aitken Real Estate’s story by clicking here (it’s the 4th box from the bottom).

And then learn how to grease that slippery slide for yourself by getting your hands on this.

  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy

© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.