Posted by Scott Bywater in Time Management Mar 1st, 2014 | No Comments »

 Marketing Campaign Ideas - Struggling To Free Your Self and Stay On Top

image courtesy to CollegeDegrees360″ flickr

Do you struggle to free yourself up so you can stay on top of marketing campaign ideas, promotional and personal client contact?

Is there nobody to help you with marketing campaign or support?

It’s a tough situation, isn’t it?

You need to market to grow…

But you don’t have time to market.

In my opinion, it doesn’t take a lot of time…

BUT YOU NEED TO ALWAYS BE MARKETING

No matter how busy you are, make sure you spend time every day
doing something to promote your business…

Even if it’s just for 20 minutes.

And you should be investing a percentage of your time each week
to develop a marketing campaign system which magnetically attracts new
clients 24/7.

Whether that’s an advertising system…

A content marketing campaign ideas…

An email marketing funnel…

Whatever.

Just spend time on creating the system.

WHOA…

… there might be a problem there.

You’re not sure how to create the system.

In fact, I think that’s the core of the problem
for most business owners.

Think about it: we are feedback machines.

So if you have no real certainty what you’re
engaging in is likely to work…

You’re probably not going to be motivated
to do it.

It’s kind of like me trying to fix my car.

I wouldn’t bother.

I could be staring into that bonnet for hours,
even if I had the cars manual with me.

But if I had a mechanic next to me saying
do this, do that, twist this, pull out that…

I’d give myself pretty good odds because
he could see what I couldn’t see in 5 minutes
when it would probably take me about
5 hours.

To grow, you need to market.

And I believe there are two things that hold business
owners back from this area…

  1. Not having a big enough why? (why do you want to grow your business… deep down? What do you want the money for?)
  2. Being shown exactly what to do for your specific situation, so you can just go and do it.

Think about it.

If you were truly inspired to spend time on marketing campaign ideas and
promotions.

And you knew EXACTLY what to do to build your marketing campaign
house…

Wouldn’t you set some time aside every day to put one
brick on top of the other until you moved from where you are
now… to where you want to be?

So write down your why?

Then work backwards and identify the steps to achieving it.

If you don’t know how to do some of the steps, learn them.

And stay focused on your end outcome.

Check this internet marketing secrets and know what your competition doesn’t want you to know about Facebook, Twitter, YouTube, Search Engine Optimization, Pay-Per-Click Marketing and more.

Posted by Scott Bywater in advertising, marketing Jul 21st, 2011 | 3 Comments »

Ok, so what are the three secrets behind the success of Jim Carrey and his Popper Penguins?

Make sure you watch the trailer above first and see if you can spot them.

Write them down.

Then compare them with the 3 that I found…

1) The Chipmunks:  I’m not sure if you have seen Alvin and the Chipmunks, but one thing I notice with this show is it has a similar angle. Man ends up with unusual pets he doesn’t plan for. Pets drive man crazy. Man falls in love with pets and doesn’t want to let them go. Pets are cute. Everyone loves the penguins and the chipmunks were a winning formula – so why not a show about penguins?

2) Jim Carrey: Jim Carrey is a winning formula – he attracts crowds and he’s a funny man. So by featuring him in the show you already have a massive headstart.

3) Characters: Remember Snow White and the Seven Dwarfs? The dwarfs had unsual names – and they do here as well. Nimrod, Loudy, Stinky & Lovey.

So what can you learn from this as an advertiser?

It’s really quite simple.

Just as movies take successful elements from other movies and incorporate them into their script. You should take successful elements from other advertisements and incorporate them into your ads.

For instance…

On page 170 of my advertising manual you’ll find an advertisement that helped a catering business go from$70,000 in debt to $2 million in sales.

And on page 178, you’ll find another advertisement which helped a carpet cleaner go from 2 calls a week with his previous ad – to 2 calls a day – a 500% increase.

So whether it’s movies or advertising…

You want to take the lead from Mr. Poppers Penguins and model what works.

You can start by getting your hands on this.

Posted by Scott Bywater in general May 15th, 2009 | 1 Comment »

My little boy was watching some kids channel the other
night at his ya-ya’s (that’s greek for grandma’s) and
then a little story came on about the 3 little piggies.

Not sure if you’re familiar with that story but in case
you need a refresher it goes like this:

The big bad wolf threatens to blow the first house down. It
is made of sticks. He blows it down.

The first pig runs to the house made of sticks. And he
blows that one down too. Then both pigs run to the brick
house, but he cannot blow that one down and tries to
climb in through the chimney.

He lands in a pot of boiling water and calls out for
mercy. The pigs let him out and he never bothers
them again.

So why am I telling you this story?

Because I think it’s quite metaphorical from a
business sense.

The Big Bad Wolf is all those bad things which can
crush your business… the economy… a big competitor
moving in next door… etc.

And the reason why so many businesses are affected by
this is because their houses are made of straw or
sticks.

They don’t have customer generating strategies in place.
Their customer service is weak. They don’t know how to
convert leads. They don’t know how to get new leads
and so on.

And sometimes the wolf blows their house down.

So how do you go from a house of straw or sticks to a
house of bricks?

Marketing systems. That’s how.

In fact, that’s the most valuable thing you’ve got – your
ability to write sizzling ads and sales letters which make
the phone ring such as what you’ll learn at http://www.copywritingthatsells.com.au/cashflow

Or having over a dozen customer generating strategies at
your fingertips such as what you’ll uncover at
http://www.morecustomersmadeeasy.com

Nothing will turn your business from sticks to bricks faster
than knowing how to get new customers. Don’t you agree?

If you disagree, please fire back a few thoughts and tell
me why I’m wrong and we can debate it in an upcoming email.

All for now,

Scott Bywater

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