Posted by Scott Bywater in advertising, marketing Jul 21st, 2011 | 3 Comments »

Ok, so what are the three secrets behind the success of Jim Carrey and his Popper Penguins?

Make sure you watch the trailer above first and see if you can spot them.

Write them down.

Then compare them with the 3 that I found…

1) The Chipmunks:  I’m not sure if you have seen Alvin and the Chipmunks, but one thing I notice with this show is it has a similar angle. Man ends up with unusual pets he doesn’t plan for. Pets drive man crazy. Man falls in love with pets and doesn’t want to let them go. Pets are cute. Everyone loves the penguins and the chipmunks were a winning formula – so why not a show about penguins?

2) Jim Carrey: Jim Carrey is a winning formula – he attracts crowds and he’s a funny man. So by featuring him in the show you already have a massive headstart.

3) Characters: Remember Snow White and the Seven Dwarfs? The dwarfs had unsual names – and they do here as well. Nimrod, Loudy, Stinky & Lovey.

So what can you learn from this as an advertiser?

It’s really quite simple.

Just as movies take successful elements from other movies and incorporate them into their script. You should take successful elements from other advertisements and incorporate them into your ads.

For instance…

On page 170 of my advertising manual you’ll find an advertisement that helped a catering business go from$70,000 in debt to $2 million in sales.

And on page 178, you’ll find another advertisement which helped a carpet cleaner go from 2 calls a week with his previous ad – to 2 calls a day – a 500% increase.

So whether it’s movies or advertising…

You want to take the lead from Mr. Poppers Penguins and model what works.

You can start by getting your hands on this.

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