Years ago, I made a fatal mistake with my web site…
I added a new section. And I thought it was better, so I didn’t bother to test it.
After all, I’m the copywriting expert, right?
A month later I am like…
What happened to all the quotes coming in?
They had dropped like a rock.
Then I thought about that change.
And I changed it back.
The quotes jumped up again.
Yes, little hinges swing big doors…
In both directions…
An upward spiral…
And a downward spiral.
The message here is…
DON’T CHANGE ANYTHING ON YOUR WEB SITE WITHOUT SPLIT-TESTING
Web tests are incredibly powerful.
That’s why I am so fond of this program.
But making changes to your web site without running tests can be fatal.
I see it happen all the time, particularly with pretty web sites.
Someone loves the look of it – and makes the changes only to have it FALL FLAT ON IT’S FACE.
They didn’t “web test” it.
What’s worse, they don’t know what’s going on – and so are losing money without even realising it.
Don’t make the same mistake.
Web test every change you make.
And if you want a helping hand on 33 proven ways you can split-test your web site and get this powerful force working for you in the right direction, then click here.