Posted by Scott Bywater in advertising, marketing Jun 29th, 2012

The other day I walked past a new shop that had just opened and was struggling.

The offer on the sign was 10% off on some product.

Oh, hold me back.

Stop me from walking into your store.

I’ve just got to have 10% off this product.

Does that really get you wanting to buy?

No way.

It’s weak. It’s lazy. It’s unexciting.

And you should avoid doing this. Not only does it make you look desperate, it flat out doesn’t work.

An irresistible offer is the cornerstone of a successful business.

But how do you make one?

You’ve got to understand “The Formula”

The Formula allows you to make compelling offers which crush your competition

The Formula allows you to get all the customers you need – fast.

The Formula will make your competitors think you’re stupid (and that’s the best part, because while they’re criticizing you… you’ll be getting

The Formula makes it almost impossible for your customers to say no.

And I take you through a little exercise on page 133 of this program which allows you to understand exactly what the formula for your business is in a matter of minutes.

Then on page 134-137 I show you how to apply “the formula” to all sorts of businesses.

And on pages 138-139 I show you 14 different ways to use it in your advertising.

Your competitors might start laughing when they see you using the formula. But they’ll shake their head in disbelief once they see how your business leaps over them and leaves them in the dust.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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