Posted by Scott Bywater in Email Marketing Apr 11th, 2017

Someone sent me an email the other day requesting me to help
him rewrite his ad.

But I didn’t do it.

Not first, anyway.

Instead, I said…

Let’s focus on your email list first.


Because we can test half a dozen offers to his email list, at zero cost,
find out what’s working best…

And then leverage that into an advertisement.

Low risk, high upside.

The message: before advertising cold, consider if it’s a good idea to
test sending an offer to your email list to see if it’s a hot offer.

Then once you’ve tested warm (after all, if it doesn’t test warm, it probably
won’t work cold)… leverage it into cold.

Warm = low hanging fruit.

Cold = leverage and scale.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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