I was chatting with a friend the other day, who was explaining how they use old
school lead generation and it’s a “tough slog.”
In a nutshell, they hired a telemarketing company who would make about 100 phone calls a day and generate one lead.
He was after high end clients.
I said to him…
Forget Facebook and Google, for this sort of thing you really want to run with Linkedin or direct mail.
Think about it, telemarketing isn’t cheap. Plus, you’re relying on the human element. Plus, when you actually do get a lead… they’re sceptical because you’ve reached out to them.
Don’t get me wrong, it does work.
Everything works if you crunch the numbers.
But my question is… what’s the opportunity cost? And what can you do that works better?
Far better to establish your credibility on Linkedin, then shoot out a solid sales letter with a golf club or something
inside to make yourself stand out, and get noticed.