Posted by Scott Bywater in Direct Mail, Linkedin Marketing May 12th, 2016

I was chatting with a friend the other day, who was explaining how they use old
school lead generation and it’s a “tough slog.”

In a nutshell, they hired a telemarketing company who would make about 100 phone calls a day and generate one lead.

He was after high end clients.

I said to him…

Forget Facebook and Google, for this sort of thing you really want to run with Linkedin or direct mail.

Think about it, telemarketing isn’t cheap. Plus, you’re relying on the human element. Plus, when you actually do get a lead… they’re sceptical because you’ve reached out to them.

Don’t get me wrong, it does work.

Everything works if you crunch the numbers.

But my question is… what’s the opportunity cost? And what can you do that works better?

Far better to establish your credibility on Linkedin, then shoot out a solid sales letter with a golf club or something
inside to make yourself stand out, and get noticed.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting http://adcheatsheets.com/
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

Blogroll
  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy



© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.