Posted by Scott Bywater in advertising, Google Adwords, marketing Jan 25th, 2018

If you advertise on Adwords, or are thinking about it, this will give you a huge
advantage over your competition.

Most Adwords experts focus on traffic.

Change your ads. Change your targeting, keyword groups, etc.

And THIS is important.

But where the gap is… is in CONVERSION.

Let me explain.

You send 100 visitors to a web site from Adwords, with a $300 ad budget… and it
converts at 5% for a $100 sale.

End result:

Ad spend: $300
ROI: $500
Profit: $200

You’ve made $200.

But if you bump the conversion on the web site the traffic is being sent to from 5% to 7%, all of a sudden the statistics
look like this:

Ad spend: $300
Conversion: 7%
ROI: $700
Profit: $400

Yes, you’ve DOUBLED your profits without spending a cent on Adwords.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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