Posted by Scott Bywater in marketing, Sales Jun 29th, 2017

When you make a sale, it’s natural to celebrate.

Give yourself a pat on the back.

And that’s fine… you deserve it.

But the most important question you can then ask


Why did that person by from you?

Most likely it will boil down to ONE THING…

They trust you.

The reason they trust you could be many…

Perhaps they’ve digested a ton of your content.

Perhaps they are a referral.

Perhaps they have bought from you before.

Perhaps you asked them questions and approached the sales
process like an investigator and that won them over.

Whatever it is, you want to replicate the things you did to make
the sale going forward, in other sales situations…

Because that moment of thought will lead you to your next sale,
and your next sale.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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