Posted by Scott Bywater in Customer Service, Lead Generation, marketing, Sales Jul 8th, 2017

Sometimes it takes me a while to get back to new inquiries. It’s not
deliberate, it’s just because I’m busy.

However I wouldn’t suggest you follow in my footsteps, because…


In fact, a study published in the Harvard Business Review titled The
Short Life of Online Sales Leads suggests there is a simple but effective
strategy for boosting your conversion rate.

That’s right…

“Firms that tried to contact potential customers within an hour of
receiving a query were nearly seven times as likely to qualify the lead
(which we defined as having a meaningful conversation with a key
decision maker) as those that tried to contact the customer even an
hour later – and more than 60 times as likely as companies that waited
24 hours or longer” said the report.

Bottom line – lead comes in.

Contact them asap.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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