After all, if that was the case every inventor of a brilliant new product would walk into overnight riches.
So what is it that really has value?
It’s the marketing.
I’m talking about the advertisement you place.
The sales letter you write.
The structure of the seminar.
Your public relations pieces.
Your email sequence.
And while having a good, solid product is critical if that’s all you focus on you end up with hours of time and energy invested into something which never sees the light of day.
Think about all of the winning infomercial products.
The ab busters… the cooking gadgets… etc.
Do you think anyone would buy them if they didn’t have an aweseme marketing program behind them?
Of course not. They would end up in a store where people would walk right past them.
So focus on mastering the art of selling.
The good news is you can start mastering this important skill today by heading on over to http://www.copywritingthatsells.com.au/ cashflow
Remember, your wealth will be based more than anything on understanding how to sell whatever your ‘thing’ is, not on how good your ‘thing is.