Posted by Scott Bywater in marketing Apr 19th, 2017

I started watching the Big Short the other day, it’s a movie about
a trader who goes against what everyone believes at the time…

And cleans up in a BIG way when the housing crisis strikes.

That’s right, he bet against what 99.9% of the population believed,
and he won.

And that brings me to a very important question, which I picked up
from one of the founders of Paypal, Peter Theil (also the author of
Zero to One – a great book)…

What do you believe, that the rest of the world thinks is crazy?

Why is that question so important?

It worked for Air B’n’B… who would have thought this business
model could have worked?

Likewise with Uber. Or Facebook.

Sure, they all make sense now… but they didn’t before they were

So there are really two questions:

1.What do you believe that the rest of the world thinks is crazy?

2.What brilliant idea hasn’t been invented yet?

And remember, the trend is not necessarily your friend.


Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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