If I had an existing business owner put a gun to my head and
“Bywater, make me money fast or else I pull the trigger”
Do you know what I’d do?
I’d send out a lost customer letter.
I’d wade through your database, look for all the prospective
customers who were once buyers but have disappeared, and
send them a letter with a special offer to get them back
While most letters are lucky to get a 1% response, I’ve seen
letters like this pull at up to 30%… literally making business
owners thousands of dollars in a very short space of time.
So if you need some quick cash, give it a go.