Posted by Scott Bywater in Networking Jun 9th, 2014
The Power of Loose Connections

Photo Credits to Microsoft Office

On Friday, I promised to share some stuff with you about the power of
loose connections.

So what exactly are loose connections?

This isn’t something I thought about a lot, until I read Richard Koch’s book,
the 80/20 manager.

Then one day, while I was kicking back in Fiji, I started to track where all my
Biggest opportunities had come from. And I discovered that many of them
had originated from loose connections.

Which basically means other people.

Not our best friends.

But our acquaintances.

People in our network.

Koch explains it as a red card – green card lottery type thing.

I forget which ones are red cards and which ones are green cards, but the
essence of it all is that the red cards are the thing we have to work hard at…

Getting a degree
Learning a skill like copywriting
Studying to become a doctor


The thing is, you can only have a few red cards. You can’t exactly learn how to
be 100 different professions in one lifetime.

The green cards, however, are available in abundance.

They’re your connections.

And that’s why you should strive to have more of them.

You should be planting seeds.

Catching up with people that you don’t know on a regular basis.

Because you never know when one of those seeds is going to sprout, and it could
just be your next six figure opportunity.

It’s like having more tickets in the “lottery of life.”

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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