Posted by Scott Bywater in marketing Jun 9th, 2018

Think of marketing like a soccer game:

Defenders = generating awareness.

Midfield = email list / funnel.

Strikers = sales process

With this in mind, do you know which ‘players’ are letting your business down?

And are you tracking the statistics for each of them?

Let me elaborate:

Defenders: How many visitors did you have last month on your website? How many views on your Youtube, Facebook or Linkedin videos? How many people opened your emails?

Midfielders: How many clicked on your emails? How many saw your retargeting ads? How many downloaded your report and joined your email list?

Strikers: How many sales appointments did you get? How many follow up touches did you make to those people in your sales process?

Remember, you can never control how many goals you kick.

But you can manage your players to give yourself the highest odds.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

Latest posts by Scott Bywater (see all)

Leave A Reply

  • Market Samurai If you want to get a top 10 ranking on google, check out this handy piece of software
Customer Policies | Privacy Policy

© Copyright Scott Bywater 2010. All rights reserved
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.