Think of marketing like a soccer game:
Defenders = generating awareness.
Midfield = email list / funnel.
Strikers = sales process
With this in mind, do you know which ‘players’ are letting your business down?
And are you tracking the statistics for each of them?
Let me elaborate:
Defenders: How many visitors did you have last month on your website? How many views on your Youtube, Facebook or Linkedin videos? How many people opened your emails?
Midfielders: How many clicked on your emails? How many saw your retargeting ads? How many downloaded your report and joined your email list?
Strikers: How many sales appointments did you get? How many follow up touches did you make to those people in your sales process?
Remember, you can never control how many goals you kick.
But you can manage your players to give yourself the highest odds.