Posted by Scott Bywater in advertising Apr 3rd, 2012

I just finished reading Steve Jobs biography – what an awesome read.

One of the rivalries between Apple and Microsoft was the difference between the open and closed systems.

Jobs argued that Microsoft created sub-standard products because they could never control the system – and when you have all sorts of people contributing to a system, it makes for a disjointed system that doesn’t really work very well.

Granted, Jobs was a “control freak” – but I think it served him well in the area of computing.

I also think it would serve you well in the world of advertising because as the saying goes:

A camel is a horse designed by a committee.

And if you’re not going to learn how to design a good advertisement and stick to your guns (like Steve Jobs did) you’re not going to create a killer ad that takes the world by storm like the iPhone, iPad, iPod and Macintosh computers did.

You’ll create humdrum ads that everyone puts their two cents worth into – but which DON’T WORK

Of course, you need to understand the fundamentals first.

That’s easy.

Just get your hands on this.

And then, once you grasp the essentials.

Don’t ask every Tom, Dick and Harry what they think of your ad. Protect it. Control it. And run it – then let the customer decide if it works.

After all, their opinion is the only one that matters.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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