Posted by Scott Bywater in marketing Apr 19th, 2018

Most people in business think bottom up.

They think of the tactics, how do I get business today.

But a better way to think, I am finding, is to think from top down.

What is the END I want to achieve.

Start from there.

Then look at the size of the industry you are targeting, and exactly
how large it is.

For example, you may work out that you’re targeting a $500 million

That’s the size of the market.

1% of that = your business getting $5 million of it.

0.1% = your business getting $500k of it.

Not bad.

Then look at who’s doing it best.

Who do you want to model?

Who are they targeting? How are they targeting them? What are they
doing that you can perhaps model, while putting your own spin on it.

Yes, you eventually write those Facebook ads.

You eventually create that Google campaign.

But you’re starting by seeing the big picture before zoning in on
the details.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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