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Posted by Scott Bywater in Coaching, Training Oct 13th, 2011 | No Comments »

I’m looking for someone to dig ditches. How many responses do you think I’d get from an advertisement like that, if I placed it in the daily newspaper? My guess is: plenty. And most would be more than capable of doing the job. That’s why I wouldn’t have to pay much. Why? Because most people […]

Posted by Scott Bywater in advertising, marketing, Training Sep 20th, 2011 | No Comments »

How much is what you DON’T KNOW costing you. I ask this question to myself often. You see, I’m just running a split-test on my web site – and that split test idea which I got from a consultant that recommended I check it out looks like it will double my conversion rate. … making […]

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Posted by Scott Bywater in Training Aug 25th, 2011 | 1 Comment »

If you’ve been reading my emails for a while, you are probably thinking the answer is going to be marketing. Well, you’re wrong. After all – that would be too predictable, wouldn’t it? And the last thing you want to be in marketing is predictable. That’s boring. That’s like everyone else. That means you’ll be […]

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