Watching my son’s soccer team get trained has made me conscious of
Success comes from doing the fundamentals, it does not come from
Or from spending 15 minutes hanging out with Ronaldo.
Or from anything else.
Dribbling. Passing. Sprinting. Positional play. Booting.
There really aren’t that many skills – but to gain mastery takes a lifetime.
Business is a bit like that.
It’s doing the fundamentals.
Creating regular content. Learning every day. Upgrading your sales skills. Making
your follow up calls. Mastering systems. Regular testing of new concepts.
No tricks required.
Consistency, yes. Discipline, yes.
For instance, these days I have certain things on a checklist I do every single day
when it comes to marketing.
And by doing those things I create a solid pipeline.
And a solid pipeline is the single best thing you can do for peace of mind.