Posted by Scott Bywater in marketing May 5th, 2018

Watching my son’s soccer team get trained has made me conscious of
one thing.

Success comes from doing the fundamentals, it does not come from
learning “tricks.”

Or from spending 15 minutes hanging out with Ronaldo.

Or from anything else.

Dribbling. Passing. Sprinting. Positional play. Booting.

There really aren’t that many skills – but to gain mastery takes a lifetime.

Business is a bit like that.
It’s doing the fundamentals.

Creating regular content. Learning every day. Upgrading your sales skills. Making
your follow up calls. Mastering systems. Regular testing of new concepts.

No tricks required.

Consistency, yes. Discipline, yes.

For instance, these days I have certain things on a checklist I do every single day
when it comes to marketing.

And by doing those things I create a solid pipeline.

And a solid pipeline is the single best thing you can do for peace of mind.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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