Posted by Scott Bywater in marketing Mar 28th, 2013

Whenever I write copy, the #1 thing I try to do is put myself in my customers shoes.


Because they are the guys & gals who are handing over the money.

And unless I offer something that’s worth more to THEM than the money they are spending, they aren’t going to hand it over.

Or they are going to opt for the competition.

And today, I want to encourage you to do the same…

Take a moment to imagine your house has a leaky roof.

You call over 3 builders.

You ask them questions.

They all seem much of a muchness.

But then the guy you kind of liked most comes back with a quote that includes a few words scribbled on a piece of paper and a price.

You ask him questions.

You like him.

But you’re just not sure.

Then one of the other guys comes back to you with a detailed proposal which explains everything in detail.

Exactly what he’ll do (& when the job will be completed by).

Exactly what will happen if he fails to deliver on his promise.

Exactly what materials he will be using and why they are the best.

Testimonials from your local area of people he’s done work for (one of them just happens to be a close friend of yours).

Everything is outlined step-by-step. Every one of your questions is answered. Nothing is left out.

Who would you choose?

Yes, the 2nd guy wins the job, doesn’t he?

And that’s why a good proposal is your best weapon for crushing your competitors – and walking away with the moolah.

At least it was for Tim Pringle.

He boosted his sales by 600% in one month. You can find out about his story by clicking here.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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