Posted by Scott Bywater in advertising, marketing Feb 16th, 2017

I stumbled across this packaging when I was out at the shops recently,
for a fitness tracker…

I really like the headline here, “track what you’re made of, not just your steps.”

It’s the whole focus on here’s the benefit we offer and it’s better than our

For instance, a good naturopath could say “fix the core of your health problems,
not just the symptoms.”

A digital marketer could say, “We guarantee an ROI, not just likes and clicks.”

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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