Posted by Scott Bywater in marketing Oct 25th, 2010

There’s a new show coming to Australia called “Undercover Boss.” I’ve managed to catch a handful of the US shows and they are pretty valuable learning experiences for any business owner.

In a nutshell, here’s what happens…

The boss goes out to try to figure what’s actually going on in his company. He dresses up as an ordinary guy getting a new job, so nobody knows he is actually the boss. Everyone treats him (or her) like just another person working for the company…

And as a result, he manages to find out what’s really going on.

As you can imagine, this can be quite insightful.

Now let’s take a look at how any business can apply this principle to find out more – after all, when the boss is around it’s only natural for team members to behave differently.

But here’s a few things you could do…

You could tell your staff that somebody will be calling into the office once a month and these calls will be recorded. And then have somebody call in, record the call, and you can hear how the phone’s at your office are really answered.

If you have a retail store, you could send in mystery shoppers.

If you have a warehouse, you could hire someone you know for a month with the commitment that their job is to take a  normal position and then report back on what’s really happening.

If you have someone mailing out letters to new clients, you could “seed” the letters with an address of your own every now and then, so you know the letters are really being sent out.

While it’s nice to be able to trust everyone in our team, it’s also good in my opinion to have a bit of healthy paranoia. This also allows us to reward those who are doing the right job and to separate the wheat from the chaff.

Anyway, the first episode of the Australian version screens tonight at 8:30pm on channel 10.

If you watch it, do so while asking the question

“What can I learn here which I can apply to my business?”

It can be hard to know what’s going on with our team members. And it can also be hard to know what’s going on in the wild world of internet marketing if you are doing anything online. Remember, knowledge is power. So if you are doing anything online, I also recommend you discover these confessions from an underground internet marketing genius at

If you do watch Undercover Boss tonight, I would love to hear about what you learnt. Feel free to comment below.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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  1. Richard on October 25, 2010 at 9:59 pm:

    Hi Scott, Yeah really like this TV program especially the recognition part to the employee’s that live and breath the company they work for. It is good employee’s that make or break a company so it is important to weed out any misfits.

  2. V on October 26, 2010 at 1:25 pm:

    Yeah, I love this show. It wasn’t the first AU show though, that was Dominoes last week.

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