Posted by Scott Bywater in advertising, copywriting Jul 9th, 2008
How To Market Your Business

photo credit to Dwonderwall” flickr

How to market your business during the recession?

If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site – the dreaded “R” word (recession) is almost certain to be crammed down your throat!  

So what are you doing about it? Have you stopped spending… stopped moving forward… because you’re convinced that everyone else has too?  

Or are you going to look the tiger in the eye and attack him with all your might?  

Here’s my thoughts on the recession: The economy is like a stream. Sometimes the tide runs in the direction you’re heading. So everything is easy. In fact, you don’t even need a paddle to achieve your goals. Just sit in the boat and you’ll get to the bottom of the river. 

But then the tide turns…  

All of a sudden it becomes obvious that if you keep doing what you’ve always done, you’re going to go backwards.

So what’s the solution?

Paddle Harder. Paddle Faster. Do more of the things that work.

Or perhaps change your marketing campaign approach altogether and find a new marketing strategy – give your friend a call and ask him to bring his speedboat down to the river.

Of course, things are tougher. But if you work harder… work smarter… and get the right vehicle… I believe it’s truly possible to earn more in the recession than you did in the boom. You just have to learn how to market your business during such time.

Here is how you can move from the row boat to the speed boat on how to market your business no matter what the state of the economy:

1. Market to the people who are not affected by the recession: one sure way on how to market your business effectively during a recession is to change your business model or set up a direct marketing campaign which goes to the rich people and companies that are going to be least affected in tough times.

2. Improve your advertising: Most advertising is pathetically weak. If you’ve noticed a 30% drop in business, simply improving the copy in your advertisements could cause you to be doing better despite the slow economy.

3. Address the recession upfront in your marketing: Have a sale because you’re trying to help people cope with the recession and figure that if the cost of food, petrol and mortgages is rising so much… you’ve got to help offset it by offering some substantial savings. Your customers will love you for it!

4. Contact your existing customers: That’s right. It’s five times easier to sell to an existing customer than to create a new one. So send out letters or jump on the phone to your existing customers and pay them a “how’s things” call

5. Study marketing: If you’ve got some spare time, use it to soak in and study more information about marketing and how to market your business more effectively. After all, just learning a few new tricks could make you that much richer in the months ahead.

6. Do joint ventures: Find other business owners who have similar clients to you and recommend each other. It costs you virtually nothing and is probably the most effective and profitable method of promoting your business.

7. Apply the power of 10: Contact 10 times as many new prospects. Follow up 10 times as many existing customers. Make 10 times as many “touches” with your client base.

8. Measure everything: Make every ad… every marketing campaign… and everything you do 100% accountable. This is one of the most effective ways on how to market your business. If something is working for you and profitable, run it more. If an advertisement or marketing campaign is losing you money, get rid of it quickly.

In closing, remember that your competitors are going to PANIC and SCRAMBLE and this represents an enormous opportunity for anybody who holds their ground and finds the speedboat they need to get ahead despite the turning tide.

So what is that speedboat? The metaphorical speed boat is more effective to market your business and stronger copy so you get more leverage from everything you do. If you need any help in finding your speed boat and getting the leverage you need copywriting that sells. And if you have any other ideas or strategies you’d like to share on how to market your business in tough economic times? I’d love to hear your thoughts.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
Do you want to learn the easiest way to get more customers fast? I have just completed my brand new guide "7 Ways to Get More Customers" which includes a swag of "Advertising Cheat Sheets" for getting results fast. Everything is outlined so it's as easy as 1, 2... 3. Download it for free by visiting
Scott Bywater

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  1. Richard Muir on July 10, 2008 at 5:52 pm:

    Hey Scott,

    Great post and some simple strategies that can easily be implemented.


    Rich Muir
    making registering your company easy

  2. David Borrow on July 14, 2008 at 11:04 am:

    Thanks Scott,
    I have been receiving your tips for some time now and find that they all make sense. No tricky stuff just good old common sense.

  3. Malcolm Logan on July 15, 2008 at 9:48 am:

    Hello Scott,
    Thank you for your ten tips; both you and Tom Sant of Santcorp continually provide me with smart and perceptive comment on acquiring new business. Nice work. Malcolm.

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