Posted by Scott Bywater in Content Marketing, marketing Aug 24th, 2017

I was in Kiama last Sunday for my son’s Judo competition, and we went for lunch afterwards. Then as
we were heading back to the car I popped my head into the bookshop with him…

Anyway, as we were looking around my son handed me this book about the different applications of maths – and as one of my good mates and mentors is a mathematician I thought I’d buy it and check it out.

Now the first chapter was fascinating.

It talked about a pack of 52 cards, and how even today if you shuffled those cards… it would be very likely you would shuffle them in such a way nobody else has shuffled them in history.

Let that sink in for a moment.

Just 52 cards.

It went on to give examples of how you could go around the earth so many times with each step being a shuffle. But it made my mind boggle…

If that’s the case, how many different ideas are there for new products and services?

For content?

For headlines?

I mean, I’m sitting in a café right now and can see a ladder with tree branches going though it. I can see scales. I can seea wooden duck.

Using these random things I could create new blog posts out of.

For instance…

Scales: How to balance selling with quality content.

Duck: Unlike getting a duck in cricket, when you run a business… you can get out 100 times and still be a winner.

Ladder: The step-by-step approach to getting more clients, and climbing to the top of the ladder.

You get the picture.

There is never an excuse for a lack of ideas – if 52 cards can be mixed into millions of combinations, all you need is 52 idea triggers and the ideas should never, ever stop flowing.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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