Years ago, I helped build a sales funnel which generated $100,000 a week.
How did we do it?
In reality, it was all about tinkering.
You could compare it with trying to create a cake without a recipe.
You try it with butter, milk, honey and chocolate. It tastes terrible (no leads).
So then you try something else…
You put a little less butter in. A little more sugar. Add a bit of honey.
Now it’s too sweet.
This is what creating a successful marketing funnel involves.
You need to try lots of things.
Not everything succeeds.
This is reality.
But it doesn’t need to cost a lot. You don’t need a big budget. Not when
you try lots of little things, and see what works.
Because when you’re testing stuff with a low risk and high upside – you only
need one win to pay for all the losses and much more.