Posted by Scott Bywater in marketing, Psychology Sep 27th, 2012

The fear of making a bad decision can be a strong one.

I know I’ve suffered from this fear in my life: should I take on this client or not? Should I spend money on this advertising campaign or not? Should I do this product launch or not? Should I invest energy in this relationship or not?

Tough decisions are everywhere.

Life aint easy, porcupine.

But really, most of the decisions you and I make are no big deal.

Nobody’s life is at risk. And even though I can sometimes send myself into a “tizzy” over them, in most cases they’re not worth fretting about in the scheme of things.

Compare that to a pilot.

One bad mistake: 100 people die.

But there is a common saying among pilots: Flying is a continuous string of decisions, most of them bad ones that must be corrected.

In training they are told to simply keep on making decisions – and pretty soon they will get it right.

Maybe there’s something we can learn from this?

Maybe the key to being an effective decision maker is to simply keep making the next decision… and the next one… and the next one.

And if you make a bad one… learn from it and follow it up with a better one, realising you are only one good decision away from getting back in the game.

Here’s a decision you might want to consider right now.

The chances of it being a bad one are very, very low (you’re only risking $1)…

And it could end up putting thousands of dollars in your pocket.

Click here to check it out.

Scott Bywater

Scott Bywater

Direct Response Copywriter at Copywriting That Sells
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Scott Bywater

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